To impart the basic entrepreneurial and business skills in students that can help them to make their carriers and to build further insights. Also to develop strong communication and interpersonal skills that can help them to make successful in their professional life.
Duration
A minimum of four semesters duration programme after 14 years BA/BSC or equivalent.
Admission Eligibility
- A person (male/Female) holding 14 years of qualification in any discipline( science or arts) with at least 2.50/4.0 CGPA or 50% marks from recognized institute shall be eligible for admission to BBA (Hons.) 2 years program.
Specializations / Major Offered
- Marketing
- Finance
- Human Resource Management
l Semester
S.No | Course No | Course Title | Credit Hours |
---|---|---|---|
1. | IS-302 | Islamic Studies | 2(2-0) |
2. | MGT-391 | Business Mathematics | 3(3-0) |
3. | MGT-404 | Business Communication-I | 3(3-0) |
4. | MGT-321 | Fundamentals of Accounting | 3(3-0) |
5. | MGT-411 | Principles of Marketing | 3(3-0) |
6. | MGT-341 | Introduction to Computers | 3(3-0) |
7. | MGT-351 | Principles of Management | 3(3-0) |
ll Semester
S.No | Course No | Course Title | Credit Hours |
---|---|---|---|
1. | SSH-302 | Pakistan Studies | 2(2-0) |
2. | MGT-424 | Introduction to Business Finance | 3(3-0) |
3. | MGT-371 | Micro Economics | 3(3-0) |
4. | MGT-322 | Financial Accounting | 3(3-0) |
5. | MGT-452 | Marketing Management | 3(3-0) |
6. | MGT-405 | Business Communication-II | 3(3-0) |
7. | MGT-412 | Introduction to Organizational Behavior | 3(3-0) |
lll Semester
S.No | Course No | Course Title | Credit Hours |
---|---|---|---|
1. | MGT-525 | Introduction to Financial Management | 3(3-0) |
2. | MGT-492 | Business Statistics | 3(3-0) |
3. | MGT-515 | Introduction to Human Resource Management | 3(3-0) |
4. | MGT-615 | Business Research Methods | 3(3-0) |
5. | Elective - I | 3(3-0) | |
6. | Elective - II | 3(3-0) | |
7. | Elective - III | 3(3-0) | |
8. | MGT-698 | Internship | NC |
lV Semester
S.No | Course No | Course Title | Credit Hours |
---|---|---|---|
1. | MGT-513 | Corporate Law | 3(3-0) |
2. | MGT-514 | Introduction to Project Management | 3(3-0) |
3. | Elective - IV | 3(3-0) | |
4. | Elective - V | 3(3-0) | |
5. | Elective - VI | 3(3-0) | |
6. | MGT-699 | Project/Elective VII | 3(0-6) |
ELECTIVE COURSES FOR THE SPECIALIZATIONS OFFERED IN BBA (HONS) 2 YEAR PROGRAMME
MARKETING
S.No | Course No | Course Title | Credit Hours |
---|---|---|---|
1. | MGT-560 | Consumer Behavior | 3(3-0) |
2. | MGT-561 | Advertising & Promotion | 3(3-0) |
3. | MGT-562 | Sales Management | 3(3-0) |
4. | MGT-663 | Services Marketing | 3(3-0) |
5. | MGT-664 | Strategic Brand Management | 3(3-0) |
6. | MGT-665 | International Marketing | 3(3-0) |
7. | MGT-666 | Marketing Research | 3(3-0) |
8. | MGT-667 | Marketing Channels | 3(3-0) |
9. | MGT-668 | Strategic Marketing | 3(3-0) |
10. | MGT-669 | Seminars in Marketing | 3(3-0) |
FINANCE
S.No | Course No | Course Title | Credit Hours |
---|---|---|---|
1. | MGT-531 | Analysis of Financial Statements | 3(3-0) |
2. | MGT-633 | Corporate Finance | 3(3-0) |
3. | MGT-635 | Islamic Banking | 3(3-0) |
4. | MGT-638 | International Finance | 3(3-0) |
5. | MGT-639 | Money & Capital Markets | 3(3-0) |
6. | MGT-631 | Securities Analysis & Portfolio Management | 3(3-0) |
7. | MGT-632 | Introduction to Financial Risk Management | 3(3-0) |
8. | MGT-636 | Introduction to Behavioral Finance | 3(3-0) |
9. | MGT-637 | Financial Modeling | 3(3-0) |
HUMAN RESOURCE MANAGEMENT
S.No | Course No | Course Title | Credit Hours |
---|---|---|---|
1. | MGT-581 | Leadership | 3(3-0) |
2. | MGT-582 | Organizational Development | 3(3-0) |
3. | MGT-683 | Human Resource Development | 3(3-0) |
4. | MGT-684 | Learning & Management Development | 3(3-0) |
5. | MGT-685 | Collective Bargaining & Wage Policy | 3(3-0) |
6. | MGT-686 | International Human Resource Management | 3(3-0) |
7. | MGT-687 | Strategic Human Resource Management | 3(3-0) |
8. | MGT-688 | Seminars in Human Resource Management | 3(3-0) |
9. | MGT-689 New Course | Change Management | 3(3-0) |
10. | MGT-682 New Course | Negotiations and Conflict Management | 3(3-0) |